A General Approach to Product Design Optimization Via Conjoint Analysis
Authors:
- Paul E. GreenPGPaul E. Green
- J. Douglas CarrollJCJ. Douglas Carroll
- Stephen M. GoldbergSGStephen M. Goldberg
- 1 January 1981
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (3) , 17