Triad lessons: Generalizing results on high performance firms in five business-to-business markets
Authors:
- Rohit DeshpandéRDRohit Deshpandé
- 1 December 2000
- journal article
- research article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 17 (4) , 353-362
Abstract
No abstract availableKeywords
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