Assessing the reactions of tourist markets to reinstated travel restrictions in the destination during the post-COVID-19 phase

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Abstract
This study, leveraging search engine data, investigates the dynamics of China's domestic tourism markets in response to the August 2022 epidemic outbreak in Xinjiang. It focuses on understanding the reaction mechanisms of tourist-origin markets during destination crises in the post-pandemic phase. Notably, the research identifies a continuous rise in the potential tourism demand from tourist origin cities, despite the challenges posed by the epidemic. Further analysis uncovers a regional disparity in the growth of tourism demand, primarily influenced by the economic stratification of origin markets. Additionally, the study examines key tourism attractions such as Duku Road, highlighting its resilient competitive system, which consists of distinctive tourism experiences, economically robust tourist origins, diverse tourist markets, and spatial pattern stability driven by economic factors in source cities, illustrating an adaptive response to external challenges such as crises. The findings provide new insights into the dynamics of tourism demand, offering a foundation for developing strategies to bolster destination resilience and competitiveness in times of health crises.
Funding Information
  • Guangdong Basic and Applied Basic Research Foundation (2023A1515011273)
  • Basic Research Program of Shenzhen (20220811173316001)
  • Specific Innovation Program of the Department of Education of Guangdong Province (2023KTSCX315)
  • Xinjiang Major Science & Technology Projects (No. 2022A03002)
  • Xinjiang Social Science Foundation Projects (No. 2022VZJ028)

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