Interactive TV advertising: iTV ad executional factors
Authors:
- Steven BellmanSBSteven Bellman
- Anika SchwedaASAnika Schweda
- Duane VaranDVDuane Varan
- 1 June 2012
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 65 (6) , 831-839
Abstract
No abstract availableKeywords
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