Gatekeeping in organizational purchasing: an empirical investigation
Authors:
- Geok Theng LauGLGeok Theng Lau
- Mohammed A. RazzaqueMRMohammed A. Razzaque
- Angeline OngAOAngeline Ong
- 1 February 2003
- journal article
- Published by Emerald Publishing in Journal of Business & Industrial Marketing
- Vol. 18 (1) , 82-103
Abstract
Owing to the complexity of the task and the risks inherent in it, the effectiveness of any organizational buying decision largely depends on the information available for the decision‐makers’ use. Within any typical organization, flow of the information needed in the decision‐making process is influenced by the gatekeepers – the people who link the organization with the outside environment. However, despite the important role played by these people, not much is known about their behavior. This research makes an attempt to study gatekeeping behavior and examine factors which may influence this behavior.Keywords
This publication has 56 references indexed in Scilit:
- Information Control and Influence in Emergent Buying CentersJournal of Marketing, 1998
- Determinants of Influence in Organizational Buying: A Contingency ApproachJournal of Marketing, 1989
- Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer BehaviorJournal of Marketing, 1989
- The Impact of Context and Choice on the Boundary-Spanning Process: An Empirical ExtensionHuman Relations, 1987
- THE IMPORTANCE OF BOUNDARY SPANNING ROLES IN STRATEGIC DECISION‐MAKING [I]Journal of Management Studies, 1984
- The Buying Center: Structure and Interaction PatternsJournal of Marketing, 1981
- Organizational/Environmental Interchange: A Model of Boundary Spanning ActivityAcademy of Management Review, 1978
- Boundary Spanning Roles and Organization StructureAcademy of Management Review, 1977
- Organizational Interdependence and Intra-Organizational StructureAmerican Sociological Review, 1968
- Why Studying The Purchasing Agent Is Not EnoughJournal of Marketing, 1968