The purpose of the article is to consider the traceability system of poultry products from the perspective of a tool for managing economic viability. The analysis of the main indicators of the industry, which indicate the ambiguity of their quantitative and qualitative characteristics, was carried out. Relative to the first position, the industry has a positive trend, and the second is integrated in financial results, the magnitude of which depends on external and internal factors and, above all, on the competitiveness of poultry products, which can be achieved by implementing quality management and traceability systems. The results of analytics of individual industry leaders confirm this conclusion. A fragmented substantive study of this problem is illustrated by the example of a slaughter and processing workshop with access to relevant recommendations.