Readership competition and the ‘monopoly’ press
Author:
- 1 September 1993
- journal article
- research article
- Published by Taylor & Francis in Applied Economics
- Vol. 25 (9) , 1229-1231
Abstract
Most American newspapers are published in cities in which no other daily newspaper is published. While these newspapers are considered city monopolists, this study examines the effect of readership competition across cities. By using a sample of 386 newspaper firms that publish in cities in which no other daily newspaper is published, this paper demonstrates that these ‘monopoly’ newspapers face significant readership competition from newspapers published in other cities.Keywords
This publication has 1 reference indexed in Scilit:
- The Decline of Direct Newspaper CompetitionJournal of Communication, 1980