Abstract
BACKGROUND House dust mite (HDM) sensitization commonly begins in early life and contributes to persistent allergic airway inflammation and asthma chronicity. Primary prevention via early-life environmental control is a key pathway to reduce HDM sensitization and asthma risk. OBJECTIVE To characterize child caregivers’ knowledge, attitudes, and practices (KAP) regarding pediatric HDM control using a hybrid literature/expert-driven and social media-driven approach, and examine associations between KAP levels, child age and caregiver social media activity. METHODS This cross-sectional study comprised two interconnected components: (1) mining of content published between August 2023 and July 2025 from five major Chinese social media platforms, analyzed via Latent Dirichlet Allocation (LDA); and (2) a social media-enhanced web-based KAP survey administered in November 2025 to child caregivers in Chongqing, a warm-humid region where HDMs dominate indoor allergens, with participants recruited via local child health facilities. In total, 132,341 social media documents and 2,275 caregivers of children 3 years) and caregiver social media activity (active vs. inactive). RESULTS LDA topic modeling identified five distinct topic clusters in the social media content. Commercial, emotional, and misleading content collectively dominated the information landscape, accounting for 83.3% of included documents, with commercial content often systematically conflating the concepts of “disinfection” and “mite elimination”. Only 16.7% was classified as health educational content focusing on HDM allergy prevention. The average KAP levels of K1, K2, A1, A2, and P domains were 62.9%, 84.7%, 57.0%, 37.8%, and 25.8%, respectively. Social media emerged as the primary knowledge source (80.7%), with methodological knowledge gaps (47.5%) being the top implementation barrier. Caregivers of children ≤3 years had significantly lower self-rated knowledge (23.5% vs. 28.3%, P=.01), stronger endorsement of recommended methods, but also greater information overload (OR 1.39, 95% CI 1.15-1.67, P<.001) and decision difficulties (OR 1.23, 95% CI 1.01-1.52, P<.001). Socially active caregivers showed better performance across multiple items in five domains, but also increased non-recommended practices (ultraviolet irradiation: OR 1.85, 95% CI 1.35-2.53, P<.001) and misconception acceptance (allergy impact exaggeration: OR 1.39, 95% CI 1.04-1.87, P=.03). CONCLUSIONS Complex and suboptimal KAP levels exist, particularly among caregivers of young children (≤3 years). Social media activity associates with both enhanced implementation of control practices and elevated misconception endorsement. These findings reveal critical educational gaps and the necessity of social media intervention. CLINICALTRIAL Not applicable.

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