Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination
- 3 August 2009
- journal article
- Published by Wiley in British Journal of Management
- Vol. 20 (3) , 363-376
Abstract
We used two variables, competing similarity and cooperating similarity, in developing a comprehensive model that forces a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model on a sample of 70 global strategic alliances indicated mixed support for our hypotheses, and suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. Findings also show that deliberate ‘relational efforts’ mitigate the frictional effects of differences in partner characteristics.Keywords
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