The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing
- 28 June 2023
- journal article
- research article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 43 (3) , 554-579
Abstract
No abstract availableKeywords
Funding Information
- Fujian Social Sciences Fund (B131)
This publication has 72 references indexed in Scilit:
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