World class marketing: From lost empires to the image men

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1 January 1991

journal article
research article
Published by Taylor & Francis in Journal of Marketing Management

Vol. 7 (3) , 299-311
DOI:10.1080/0267257x.1991.9964158

Abstract

An inaugural lecture to the University of Bradford, Richmond Building, Bradford, on 22nd January 1991.

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