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Home
Publications
A Model of Advertising Competition
Home
Publications
A Model of Advertising Competition
A Model of Advertising Competition
Author:
GE
Gary M. Erickson
Gary M. Erickson
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1 August 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(3)
,
297
DOI:
10.2307/3151426
Abstract
No abstract available
Cited
Cited by 51 articles
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