What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives
Authors:
- Dasha AntsipavaDADasha Antsipava
- Joanna StrycharzJSJoanna Strycharz
- Eva A. van ReijmersdalEREva A. van Reijmersdal
- Guda van NoortGNGuda van Noort
Open Access
- 17 November 2023
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 171
Abstract
No abstract availableKeywords
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