Buyology: The Truth and Lies about Why We Buy20103Foreword by Paco Underhill. Buyology: The Truth and Lies about Why We Buy. 2008. 209 pp. $24.95
Author:
- Sean McCormickSMSean McCormick
- 2 June 2010
- journal article
- Published by Emerald Publishing in Journal of Product & Brand Management
- Vol. 19 (3) , 235-236