Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception
Authors:
- Ursula Y. SullivanUSUrsula Y. Sullivan
- Robert M. PetersonRPRobert M. Peterson
- Vijaykumar KrishnanVKVijaykumar Krishnan
- 1 January 2012
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 41 (1) , 166-173
Abstract
No abstract availableThis publication has 49 references indexed in Scilit:
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