Television News Avoidance: Exploratory Results From a One-Year Follow-Up Study
- 1 June 2006
- journal article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 50 (2) , 231-252
Abstract
Drawing on uses and gratifications research on the one hand and structural factors explanations on the other hand, this study looked at 4 types of news viewing: intentional news exposure, unintentional news exposure, unintentional news avoidance, and intentional news avoidance. News exposure and news avoidance were analyzed using both a single question and a summated rating scale. Flemish secondary school children (N = 1,648) answered these questions in February 2003 and February 2004. Self-reported news viewing changed over time. Respondents' self-reported news-viewer type predicted 43% of self-reported news-viewing volume. A one-year follow-up design only added 3% explained variance to the model. A cross-sectional approach to explaining news exposure and news avoidance appears to be both valid and parsimonious.Keywords
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