RFM-based repurchase behavior for customer classification and segmentation
Authors:
- Mussadiq Abdul RahimMRMussadiq Abdul Rahim
- Muhammad MushafiqMuhammad Mushafiq
- Salabat KhanSKSalabat Khan
- Zulfiqar Ali ArainZulfiqar Ali Arain
- 1 July 2021
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 61
Abstract
No abstract availableKeywords
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