Nearly sixty years have passed since the publication of A Concept of Agribusiness by John H. Davis and Ray A. Goldberg. The book, which circulated widely among agricultural policymakers, business leaders, and academic economists, cemented the neologism “agribusiness” in the English lexicon. By opening up a new discourse for understanding the political economy of agriculture, Davis and Goldberg introduced a potentially revolutionary strategy for exploring the workings of a food and fiber economy anchored by large corporations. After briefly exploring how the book was received (and often misunderstood) in its own time, this essay will consider whether recent historical work has effectively revived the crucial insights Davis and Goldberg offered more than half a century ago.