Optimizing Music Station Playlists on Broadcast Radio
- 1 September 2025
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in INFORMS Journal on Applied Analytics
- Vol. 55 (5) , 399-411
Abstract
We developed an optimization-based engine that generates around-the-clock music playlists for radio stations, balancing strategic goals and business rules. By leveraging song metadata, machine learning–based song research, and listenership data, the system optimizes both playlist strength and diversity.Keywords
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