Technology Dominance in Complex Decision Making: The Case of Aided Credibility Assessment
- 1 July 2010
- journal article
- Published by Taylor & Francis in Journal of Management Information Systems
- Vol. 27 (1) , 175-202
Abstract
Decision aids have long been an important source of help in making structured decisions. However, decision support for more complex problems has been much more difficult to create. Decision aids are now being developed for very complex problems, and their effects among low- and high-task-knowledge individuals are still being explored. One such task is credibility assessment, in which message recipients or observers must determine a message's veracity and trustworthiness. Credibility assessment is made difficult by lack of constraints, hidden or incomplete information, and mistaken beliefs of the assessor. The theory of technology dominance (TTD) proposes that technology is most effectively applied in intelligent decision aids when an experienced user is paired with a sophisticated decision aid. This work examines TT D in the complex task of credibility assessment. To assist in credibility assessment, we created a decision aid that augments the capabilities of the user—whether novice or professional. Using...Keywords
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