Targeting Young Consumers: How Family, Friends and Advertisement Shape Materialism in Pakistan
Open Access
- 10 July 2016
- journal article
- Published by Richtmann Publishing in Mediterranean Journal of Social Sciences
- Vol. 7 (4) , 703
Abstract
Targeting Young Consumers: How Family, Friends and Advertisement Shape Materialism in PakistanKeywords
This publication has 29 references indexed in Scilit:
- Consumer Ethics of AdolescentsJournal of Marketing Theory and Practice, 2015
- Can't buy me friendship? Peer rejection and adolescent materialism: Implicit self-esteem as a mediatorJournal of Experimental Social Psychology, 2015
- Antecedents of young adults' materialistic valuesJournal of Consumer Behaviour, 2014
- Interpersonal influences on adolescent materialism: A new look at the role of parents and peersJournal of Consumer Psychology, 2010
- How consumer expertise moderates the relationship between materialism and attitude toward advertisingJournal of Targeting, Measurement and Analysis for Marketing, 2009
- Pain and Insecurity, Love and MoneyPsychological Inquiry, 2008
- Materialistic values: Their causes and consequences.2004
- The Effect of Role Model Influence on Adolescents’ Materialism and Marketplace KnowledgeJournal of Marketing Theory and Practice, 2001
- A Longitudinal Study of Television Advertising EffectsJournal of Consumer Research, 1982
- Television and Interpersonal Influences on Adolescent Consumer LearningJournal of Consumer Research, 1979