A framework of supply chain orientation

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Abstract
Purpose – The concept of supply chain orientation (SCO) has been described in multiple ways in previous research. The purpose of this paper is to integrate previous descriptions and further develop the structural element of SCO including the areas of organizational design, human resources, information technology, and organizational measurement. Design/methodology/approach – A literature review is used to identify previous descriptions of SCO and present a framework to more completely describe the concept. Findings – SCO cannot be understood without incorporating both a firm's strategic intention to compete via supply chain capabilities and the firm's internal structural elements. Research limitations/implications – This is a conceptual study undertaken to develop a comprehensive framework incorporating SCO concepts. Although the framework is developed from the existing literature, further research is necessary to test the extended view of the concept. Practical implications – The paper provides a template for understanding a firm's current SCO, and may be a useful roadmap for firms wishing to develop a greater SCO. Originality/value – Little research has been published surrounding the concept of SCO. The paper integrates previous descriptions by incorporating both strategic and structural views, and by explaining the antecedent elements internal to the firm that are required to form a SCO.

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