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The Influence of Sex Roles on Judgment
Home
Publications
The Influence of Sex Roles on Judgment
The Influence of Sex Roles on Judgment
Author:
JM
Joan Meyers-Levy
Joan Meyers-Levy
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1 March 1988
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 14
(4)
,
522-530
DOI:
10.1086/209133
Abstract
Two experiments provide convergent evidence that sex roles, when activated, influence males' and females' judgments. Activation of the genders' sex r
Keywords
JUDGMENTS
SEX ROLE
CONVERGENT
PRIMES
EXPLICIT
SALIENT
RENDERED
ACCORDANCE
UNAMBIGUOUS
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