Is Trust Important in Technology Adoption? A Policy Capturing Approach
Authors:
- 1 September 2003
- journal article
- research article
- Published by Taylor & Francis in Journal of Computer Information Systems
- Vol. 43 (4) , 46-54
Abstract
The study of trust in the context of technology adoption is one of initial trust formation. Due to the lack of complete information, an individual must make a ‘leap of faith’ when committing to the...Keywords
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