Developing a product innovation and technology strategy for your business

Authors:

RCRobert G. Cooper
Robert G. Cooper
SEScott J. Edgett
Scott J. Edgett

Publisher website

29 November 2010

journal article
Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Engineering Management Review

Vol. 38 (4) , 101-109
DOI:10.1109/emr.2010.5645762

Abstract

This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.

Keywords