Live commerce retailing with online influencers: Two business models

This publication has 36 references indexed in Scilit:

• Provisioning of Large-Scale Systems: The Interplay Between Network Effects and Strategic Behavior in the User Base
  Management Science, 2016
• Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
  International Journal of Production Economics, 2015
• The Demand Effects of Joint Product Advertising in Online Videos
  Management Science, 2015
• Local sourcing and fashion quick response system: The impacts of carbon footprint tax
  Transportation Research Part E: Logistics and Transportation Review, 2013
• Consumer Deliberation and Product Line Design
  Marketing Science, 2012
• The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior
  Management Science, 2011
• Product Variety, Informative Advertising, and Price Competition
  Journal of Marketing Research, 2010
• Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
  Management Science, 2009
• The Influence of Product Variety on Brand Perception and Choice
  Marketing Science, 2007
• Reducing the Cost of Demand Uncertainty Through Accurate Response to Early Sales
  Operations Research, 1996