Managers can find it challenging to attract enough qualified job applicants – especially in tight labor markets. This chapter focuses on the manager’s activities in making available jobs known to prospective applicants. We discuss the advantages and disadvantages of a wide range of recruiting methods and recommend strategies for assessing and improving recruiting effectiveness. We consider the role of employer branding and highlight the value of including negative information in recruitment advertising. We describe ways that organizations can expand their recruiting pools by targeting nontraditional applicants and using innovative recruiting channels. Throughout the chapter, we highlight the ways technology is transforming employment recruiting.