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Home
Publications
Services Marketing
Home
Publications
Services Marketing
Services Marketing
Authors:
JW
Jochen Wirtz
Jochen Wirtz
CL
Christopher Lovelock
Christopher Lovelock
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15 December 2015
book
Published by
World Scientific Pub Co Pte Ltd
DOI:
10.1142/y0001
Abstract
No abstract available
Keywords
TAKES
SERVICES MARKETING
BUILDING
BEHAVIOR
PEOPLE
SERVICE PROCESSES
UNIVERSITY STUDENTS
NAME INDEX
Cited
Cited by 176 articles
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