Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
Authors:
- Baba ShivBSBaba Shiv
- Julie A. Edell BrittonJBJulie A. Edell Britton
- John W. PayneJPJohn W. Payne
- 1 June 2004
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 31 (1) , 199-208
Abstract
A robust finding in research on message framing is that negatively framed messages are more (less) effective than positively framed ones when the levKeywords
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