Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes
- 1 September 2012
- journal article
- Published by JCFCorp SG PTE LTD in American Journal of Health Behavior
- Vol. 36 (5) , 655-665
Abstract
Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package. Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes. Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits. Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.Keywords
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