Public relations as a strategic intelligence for the 21st century: Contexts, controversies, and challenges
Authors:
- David McKieDMDavid McKie
- Robert L. HeathRHRobert L. Heath
- 1 June 2016
- journal article
- Published by Elsevier in Public Relations Review
- Vol. 42 (2) , 298-305
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Onward Into More Fog: Thoughts on Public Relations' Research DirectionsJournal of Public Relations Research, 2006
- PROACTIVE AND RETROACTIVE ATTRIBUTION PROCESSES IN INTERPERSONAL COMMUNICATIONSHuman Communication Research, 1975
- Molding Public OpinionThe Annals of the American Academy of Political and Social Science, 1935