Chinese consumer perceptions of offensive advertising: assessing advertising matter, manner, and media and the role of cultural identity
Open Access
- 10 June 2025
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 45 (2) , 329-362
Abstract
No abstract availableThis publication has 89 references indexed in Scilit:
- Self–Esteem among Chinese Cohorts: Its Temporal Trend and Its Relationships with Socioecological Factors, 1993–2016European Journal of Personality, 2020
- Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluationJournal of the Academy of Marketing Science, 2019
- How does culture shape our moral identity? Moral foundations in Saudi Arabia and BritainEuropean Journal of Social Psychology, 2019
- The unique Chinese legal approach to online ad blocking: Is it in the right direction?Computer Law & Security Review, 2017
- On the scientific superiority of conceptual replications for scientific progressJournal of Experimental Social Psychology, 2016
- Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious CommitmentJournal of Business Ethics, 2015
- Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in ChinaJournal of Business Research, 2015
- Cluster Analysis2011
- Addressing the Advertising of Controversial Products in China: An Empirical ApproachJournal of Business Ethics, 2008
- Prevalence of Adult Problem and Pathological Gambling between 2000 and 2005: An UpdateJournal of Gambling Studies, 2007