Narrative and Persuasion in Fashion Advertising
Authors:
- Barbara J. PhillipsBPBarbara J. Phillips
- Edward F. McQuarrieEMEdward F. McQuarrie
Top Cited Papers
- 1 October 2010
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 37 (3) , 368-392
Abstract
Narrative transportation—to be carried away by a story—has been proposed as a distinct route to persuasion. But as originally conceived, narrative trKeywords
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