Can negative buzz increase awareness and purchase intent?

This publication has 51 references indexed in Scilit:

• The impact of social and conventional media on firm equity value: A sentiment analysis approach
  Decision Support Systems, 2013
• The relationship between online chatter and firm value
  Marketing Letters, 2011
• Do online reviews matter? — An empirical investigation of panel data
  Decision Support Systems, 2008
• Exploring the value of online product reviews in forecasting sales: The case of motion pictures
  Journal of Interactive Marketing, 2007
• Modeling Marketing Dynamics by Time Series Econometrics
  Marketing Letters, 2004
• Error Bands for Impulse Responses
  Econometrica, 1999
• Persistence, cointegration, and aggregation
  Journal of Econometrics, 1993
• Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
  Journal of Consumer Research, 1991
• Macroeconomics and Reality
  Econometrica, 1980
• Investigating Causal Relations by Econometric Models and Cross-spectral Methods
  Econometrica, 1969