Multidimensional Scaling: Combining Observations when Individuals have Different Perceptual Structures
Author:
- 1 June 1969
- journal article
- Published by Cambridge University Press (CUP) in Psychometrika
- Vol. 34 (2) , 139-165
Abstract
The usual methods of combining observations to give interpoint distance estimates based on interstimulus differences are shown to lead to a distortion of the stimulus configuration unless all individuals in a group perceive the stimuli in perceptual spaces which are essentially the same. The nature of the expected distortion is shown, and a method of combining individual distance estimates which produces only a linear deformation of the stimulus configuration is given.Keywords
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