Securing business-to-business relationships: The impact of switching costs
Authors:
- Markus BlutMBMarkus Blut
- Heiner EvanschitzkyHEHeiner Evanschitzky
- Christof BackhausCBChristof Backhaus
- John RuddJRJohn Rudd
- Michael MarckMMMichael Marck
Open Access
- 1 January 2016
- journal article
- research article
- Published by Elsevier in Industrial Marketing Management
- Vol. 52, 82-90
Abstract
No abstract availableKeywords
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