Self-brand connections: The role of attitude strength and autobiographical memory primes
Authors:
- David J. MooreDMDavid J. Moore
- Pamela Miles HomerPHPamela Miles Homer
- 1 July 2008
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 61 (7) , 707-714
Abstract
No abstract availableKeywords
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