Are Three-Point Scales Always Good Enough?
Authors:
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4) , 444-446
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Three-Point Likert Scales Are Good EnoughJournal of Marketing Research, 1971
- How Many Scales and how many Categories shall we use in Consumer Research?—A CommentJournal of Marketing, 1971
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971
- An Empirical Test of the Howard-Sheth Model of Buyer BehaviorJournal of Marketing Research, 1970
- Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?Journal of Marketing, 1970