A Nonparametric Approach with Marginals for Modeling Consumer Choice
Open Access
- 7 July 2023
- conference paper
- Published by Association for Computing Machinery (ACM)
- p. 1078
Abstract
Given data on choices made by consumers for different assortments, a key challenge is to develop parsimonious models that describe and predict consumer choice behavior. One such choice model is the marginal distribution model (MDM), which requires only the specification of the marginal distributions of the random utilities of the alternatives to explain choice data.Keywords
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Funding Information
- Ministry of Education - Singapore (MOE2019-T2-2-163, T2MOE1906)