DIGITAL COMPETENCIES AND DIGITAL ENTREPRENEURIAL INTENTION IN HIGHER EDUCATION: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATIVENESS

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Abstract
Digital entrepreneurship has become a key driver of innovation and economic development in highly digitalized contexts. This study examines the relationship between digital competencies and digital entrepreneurial intention, focusing on the mediating role of technological innovativeness among university students, within the framework of social cognitive theory. A multiple mediation model was tested using a sample of 751 university students in Spain. The results reveal that specific digital competencies positively influence digital entrepreneurial intention, and that individual technological innovativeness plays a key mediating role in the relationship between specific digital competencies and digital entrepreneurial intention. These findings contribute to a deeper understanding of how digital competencies are linked to digital entrepreneurial intention through individuals’ technological innovativeness. Furthermore, the study offers practical implications for the design of university programs aimed at strengthening students’ digital competencies and technological innovativeness, as well as fostering entrepreneurial intention in digital environments.

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