Augmented Reality in B2B

This publication has 11 references indexed in Scilit:

• Experiential value of the augmented reality experience in business-to-business marketing: a stakeholder approach
  Journal of Business & Industrial Marketing, 2025
• Augmented and virtual reality in managing B2B customer experiences
  Industrial Marketing Management, 2024
• Augmented Reality and Artificial Intelligence in industry: Trends, tools, and future challenges
  Expert Systems with Applications, 2022
• Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
  Industrial Marketing Management, 2022
• Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement
  Information Technology & People, 2021
• Artificial intelligence (AI) in augmented reality (AR)-assisted manufacturing applications: a review
  International Journal of Production Research, 2020
• Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association
  Journal of Promotion Management, 2019
• The state of immersive technology research: A literature analysis
  Computers in Human Behavior, 2018
• Expected user experience of mobile augmented reality services: a user study in the context of shopping centres
  Personal and Ubiquitous Computing, 2011
• Recent advances in augmented reality
  IEEE Computer Graphics and Applications, 2001