Exploring the influence of Corporate Social Responsibility (CSR) domains on consumers’ loyalty: An experiment in BRICS countries
Authors:
- Michele ContiniMCMichele Contini
- Eleonora AnnunziataEAEleonora Annunziata
- Francesco RizziFRFrancesco Rizzi
- Marco FreyMFMarco Frey
- 1 February 2020
- journal article
- research article
- Published by Elsevier in Journal of Cleaner Production
- Vol. 247
Abstract
No abstract availableKeywords
Funding Information
- European Commission
This publication has 47 references indexed in Scilit:
- CSR practices and consumer perceptionsJournal of Business Research, 2013
- Communicating Corporate Social Responsibility – A Case of CSR Communication in Emerging EconomiesCorporate Social Responsibility and Environmental Management, 2011
- How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate CommunicationJournal of Business Ethics, 2011
- The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumersBusiness Strategy and the Environment, 2010
- Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility ImageJournal of Business Ethics, 2010
- Corporate social responsibility and developing countriesCorporate Social Responsibility and Environmental Management, 2009
- Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?Journal of Business Ethics, 2009
- Peculiar Strengths and Relational Attributes of SMEs in the Context of CSRJournal of Business Ethics, 2008
- Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility InitiativesJournal of Business Ethics, 2008
- When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad ExposureJournal of Consumer Research, 1999