Consumers' reaction to fair trade motivated price increases
Authors:
- Colin L. CampbellCCColin L. Campbell
- Daniel HeinrichDHDaniel Heinrich
- Verena SchoenmüllerVSVerena Schoenmüller
- 1 May 2015
- journal article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 24, 79-84
Abstract
No abstract availableKeywords
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