Country image, product image and consumer purchase intention: Evidence from an emerging economy
Authors:
- Cheng Lu WangCWCheng Lu Wang
- Dongjin LiDLDongjin Li
- Bradley R. BarnesBBBradley R. Barnes
- Jongseok AhnJAJongseok Ahn
Top Cited Papers
- 1 December 2012
- journal article
- Published by Elsevier in International Business Review
- Vol. 21 (6) , 1041-1051
Abstract
No abstract availableThis publication has 63 references indexed in Scilit:
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