Does your company have the right influencer? Influencer type and tourism brand personality
Authors:
- Jin ZhangJZJin Zhang
- Zhuoyan ShaoZSZhuoyan Shao
- Kui WangKWKui Wang
Top Cited Papers
- 12 November 2024
- journal article
- research article
- Published by Elsevier in Tourism Management
- Vol. 107
Abstract
No abstract availableKeywords
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