Structural Equation Models in Experimental Research
Author:
Open Access
- 1 May 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (2) , 209-226
Abstract
A general model is derived and illustrated for the analysis of field and laboratory experimental data. The model explicitly provides for the determination of the magnitude and significance of experimental effects and can be used in a diagnostic sense in the interpretation and design of experiments. Comparisons are made with the analysis of variance technique where applicable.Keywords
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