The Effect of Omnichannel Customer Experience on Repurchase Intention and Recommendation Intention: The Mediating Effects of Trust and Shopping Inertia*
Authors:
- Tsogtbayar KhongorzulTKTsogtbayar Khongorzul
- Seonggoo JiSJSeonggoo Ji
- Youjoong NaYNYoujoong Na
Open Access
- 30 April 2026
- journal article
- Published by Korea Distribution Association in Journal of Channel and Retailing
- Vol. 31 (2) , 101-129
Abstract
(사)한국유통학회가 발행하는 공식 학술지: 유통연구(Journal of Channel and Retailing)Keywords
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