Decomposing the effects of online customer reviews on brand, price, and product attributes
Authors:
- Daniel S. KostyraDKDaniel S. Kostyra
- Jochen ReinerJRJochen Reiner
- Martin NatterMNMartin Natter
- Daniel KlapperDKDaniel Klapper
- 1 March 2016
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 33 (1) , 11-26
Abstract
No abstract availableKeywords
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