What's wrong with cross-cultural comparisons of subjective Likert scales?: The reference-group effect.

Authors:
  • SHSteven J. Heine
    Steven J. Heine
  • DLDarrin R. Lehman
    Darrin R. Lehman
  • KPKaiping Peng
    Kaiping Peng
  • JGJoe Greenholtz
    Joe Greenholtz
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