The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products

This publication has 51 references indexed in Scilit:

• Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods
  Electronic Commerce Research and Applications, 2023
• Determining the influence of depressive mood and self-disclosure on problematic mobile app use and declined educational attainment: Insight from stressor-strain-outcome perspective
  Education and Information Technologies, 2023
• Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products
  Heliyon, 2023
• Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment
  Environmental Science and Pollution Research, 2022
• Elaboration likelihood model, endogenous quality indicators, and online review helpfulness
  Decision Support Systems, 2022
• The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
  IIMB Management Review, 2021
• Impact of green trust and green perceived quality on green purchase intentions: a moderation study
  Environment, Development and Sustainability, 2021
• Does quality stimulate customer satisfaction where perceived value mediates and the usage of social media moderates?
  Heliyon, 2020
• Predicting trust in online advertising with an SEM-artificial neural network approach
  Expert Systems with Applications, 2020
• Celebrity endorsement and brand passion among air travelers: Theory and evidence
  International Journal of Hospitality Management, 2020